Built on an innate understanding of the Ghanaian customer, our new brand for Zen makes a dynamic statement.

A strong idea

Strong brands are built on strong ideas and Zen are single-minded in their goal to become the leading 100% Ghanaian-owned OMC.  Established in 2010, Zen are fast building a nationwide fuel retail network with a loyal customer base of both commercial and private drivers.

Customer understanding

Circle built a new retail brand for Zen based around the company’s innate understanding of the Ghanaian consumer and responding to their needs at every point in their journey. Low prices, honest staff and quality fuel are reflected in a simple brand language. Similarly, the retail architecture and design are bold and distinctive, making a fresh and powerful brand appearance in the market.

The Zen brand has been implemented consistently across every aspect of the organisation, from the corporate entity to mining operations. As a result, it makes a dynamic statement in the Ghanaian energy sector.

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