Circle is a retail brand and design consultancy

We bring a fresh perspective to energy, fuel and convenience retail brands by creating Brand Space™ for our clients

This method, exclusive to Circle, allows us to rethink your retail strategy and define a new vision for your brand and retail environment. It results in highly distinctive brands and transforms your physical space.

Talk to us about how our Brand Space™ approach can help you capture attention, build customer loyalty and stand out from the competition.


Robert Onion

Rob is an international authority on fuel branding, and has led numerous successful brand and design projects in the sector. He has written extensively about retail brand and design, and frequently gives talks on the subject at conferences. Rob is a passionate believer in the power of distinctive brands to attract new business and increase turnover.

Neil Giles
Creative Director

Neil is the driving force behind a host of innovative and highly successful brands. A graphic designer by training, he is also a thinker and strategist, with 15 years' experience of understanding organisations and turning them into compelling brands. He enjoys finding new and creative ways to communicate business’ personalities through branding.


Our clients range from independent retailers to major national energy companies. They come to us for a brand refresh, a repositioning or a new retail presence to build their reputation and boost their performance.

Based in London, we have an international outlook, with a well-established expertise in business and culture in the Middle East.

Typically, we work with small groups of decision makers, drawing on executive input for key decisions. We operate as one transparent team, sharing knowledge to deliver a competitive advantage.

Our clients include some of the best marketing minds in the business. They expect excellent results and outstanding service, and we’re delighted that they keep coming back.