Updated convenience stores meet the needs of families and diverse customers, while increasing efficiency and profitability.

Updating interior design

In line with the Emarat brand refresh, Circle has updated the Freshplus convenience store retail experience. Focussing on the ‘fresh food to go’ offer and streamlining shop operations, we re-planned and modernised the shop interior design.

As part of this project, we placed greater emphasis on meeting the needs of families and customers from diverse ethnic groups. This approach has resulted in retail stores that are both more efficient and more profitable.

Attracting customers

‘Business class’ style washroom facilities and convenient parking make the new Freshplus an attractive place for customers looking for a high quality convenience store experience. The Bakeria and Café Arabicca brands are still at the heart of the Freshplus offer. Each now takes a central role as a ‘fresh’ feature in the new store design.