Circle
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Café Arabicca

Circle have been asked to extend the retail offer for Café Arabicca to target shopping mall developments across the Middle East. The brief involved developing the Café Arabicca brand language and personality to work within retail spaces ranging from 50 - 250sq/m. The interior design borrows from the rich coffee heritage in arabic culture and creates a uniquely warm and inviting environment.

"We at Emarat are very excited about launching Café Arabicca stand alone as it brings something unique to a crowded market, reflecting our company’s Arabic heritage. Café Arabicca will add to a portfolio of strong brands available for franchising that will grow further this year." Darren Smith, Emarat Retail Marketing Support Manager

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