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OpenRoom Events is a London-based company that designs, owns and runs a portfolio of B2B forums around the world. The company is growing rapidly: the number of forums will increase by 50% in 2013 and by 100% in 2014. In order to support this expansion, OpenRoom asked Circle to develop the brand identity and marketing tools to help attract high profile event sponsors and attendees. A new robust brand identity system and a flexible set of digital marketing materials help communicate the unique OpenRoom offer – an informal, different and effective way of business networking which offers great value for money whatever the business sector. The new brand identity is highly professional, modern and friendly with warm colours and arresting imagery.

"Circle quickly got to the heart of OpenRoom, taking great care to really understand what we were looking for. Their interpretation showed great instinct and the results have delivered well beyond our expectation. The new brand identity is a breath of fresh air and the marketing templates they’ve developed have improved our output immeasurably. Circle’s hands-on support throughout the process was invaluable – and we now feel ready to move our business on to the next level."
Fiona Horan, Director OpenRoom


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