Circle
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ADNOC

ADNOC, the government-owned fuel retailer in Abu Dhabi, introduced Natural Gas for Vehicles (NGV) in 2009 – the first ever alternative energy offer for motorists in the United Arab Emirates. Circle was asked to create the identity and communication language for this new offer, applying the brand to participating ADNOC service stations throughout the region.

The new identity communicates the clean, environmentally-friendly nature of the fuel (NGV emits significantly fewer greenhouse gases than traditional fossil fuels). It also invites drivers in the UAE to become ‘Partners in a better future’ by converting their cars and switching over to dual fuel.

Emarat

A corporate and retail identity for the growing empire of top UAE fuel retailer Emarat.

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ADNOC

A comprehensive brand management system for Abu Dhabi fuel retailer ADNOC.

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Tas-helat

Sahel is... a new modern customer-focused fuel retail brand for Saudi Arabia.

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