Circle
Sahel

Sahel

Sahel is an exciting new fuel brand in Saudi Arabia created by Circle for Tas'helat Marketing Company. Meaning 'easy', the Sahel brand aims to offer customers convenience, value and choice at its network of city-centre sites. The fuel retail market in Saudi is changing quickly. Many retailers are thinking about their sites and looking at ways to modernise ageing, unappealing networks. Sahel is at the forefront of this change and asked Circle to create a modern customer-focused brand that could brand the fuel offer and also extend to a full convenience store and café offer.

Tas-helat

Sahel is... a new modern customer-focused fuel retail brand for Saudi Arabia.

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Tas-helat

A fresh and flexible set of communication tools for a new fuel retail brand in Saudi Arabia, Sahel.

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