Circle
Wally Olins

Wally Olins

Wally Olins is a brand ‘guru’ – arguably the father of contemporary corporate identity. He wanted a personal website and delivered a nine-word brief to his friends at Circle: ‘I need a website. You know what I’m like.’ Circle designed and built a website that is outspoken, honest, fun and straight to the point – just like Wally. He likes it a lot and so do we. It supports his aim to build awareness of what he does, to promote his talks and books and to deliver incisive brand thinking around the world.

Wally Olins

A personal website for the father of modern branding.

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